Cofounder and Chief Data Scientist

Rachel King, PhD

Rachel King, PhD, is Cofounder and Chief Data Scientist of Vero AI, a firm dedicated to understanding and harnessing the power of AI and all algorithms for the benefit of human society. With an illustrious career spanning over a decade, Rachel is distinguished for her pioneering contributions in R&D within the recruitment and assessment domain. Her expertise is not just confined to data science but extends to being an astute industrial-organizational psychologist and a sought-after consultant. A recognized authority in generative AI, machine learning, deep learning, and psychometrics, Rachel has significantly advanced the practical applications of these technologies in the sphere of talent acquisition and human capital management. Her groundbreaking work has not only been published in esteemed journals but has also been featured in numerous high-profile conferences and seminars, underlining her status as a thought leader and innovator in the field.

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Rachel King, PhD

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The VIOLET Impact ModelTM

Vero AI' work centers on the VIOLET Impact ModelTM, a holistic framework that provides a comprehensive and objective view of the impact of algorithms and complex systems.


The degree to which affected individuals are aware of how algorithms are being used.


Whether the algorithm does good and whether it is fair to all classes.


How well the algorithm was built.

Legislative Preparedness

How well the algorithm and surrounding systems are prepared to meet the requirements of current and upcoming legislation.


How well the algorithm works.


How clearly understood the algorithm and its uses are internally.

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