Cofounder and Chief Scale Officer

Kim Macdonald

Kim Macdonald is Cofounder and Chief Scale Officer of Vero AI, dedicated to understanding and improving automated decisions in human resources and broader. Kim is an experienced founder who has been focused on HR Technology for more than 20 years. Working in the US, Europe, and Asia, Kim has a deep appreciation of both the differences and common needs of organizations of all sizes in these geographies.  

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Kim Macdonald

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The VIOLET Impact ModelTM

Vero AI' work centers on the VIOLET Impact ModelTM, a holistic framework that provides a comprehensive and objective view of the impact of algorithms and complex systems.


The degree to which affected individuals are aware of how algorithms are being used.


Whether the algorithm does good and whether it is fair to all classes.


How well the algorithm was built.

Legislative Preparedness

How well the algorithm and surrounding systems are prepared to meet the requirements of current and upcoming legislation.


How well the algorithm works.


How clearly understood the algorithm and its uses are internally.

Contact us for a free consultation

Contact us for a free consultation

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